Jerome Florists Flower Blog
Flower care
Keep your flowers fresh longer
Simple care guides from our florists for every flower and plant we send.
All flower care guides
Dahlias while they last, antique hydrangea, berries and branches, and the quieter 2026 fall palette: what's in our Madison Avenue shop this October, and the fall arrangements we're sending around Manhattan.
When you order "flowers to Manhattan" online, you're rarely ordering from a New York florist at all — you're ordering from a wire service that hands your request to a stranger for a fraction of what you paid. Here's how the system actually works, and why ordering direct from Jerome Florists gets you more flower for the same money.