Skip to content

For a family in mourning

Sympathy flowers in NYC, for the home or the service

When someone you know loses a person they love, the first question is where the flowers should go: to the family's home, or to the service.

Our family's flower shop has been on the corner of Madison Avenue and 96th Street since 1929, and we deliver sympathy and funeral flowers across Manhattan, Brooklyn and Queens. Here is how we'd help you decide.

Deciding where they go

  1. Ask where to send

    Find out whether the family is receiving visitors at home, and when and where the service is.

  2. For the family's home

    A vase arrangement or a plant, something they can keep on a table after the visitors have gone.

  3. For the service

    A standing spray or cross on an easel, sent to the funeral or memorial rather than the house.

  4. For a shiva, ask first

    Many families sitting shiva prefer food or fruit to flowers. Ask someone close to them before you send anything.

Sent to the home

Something quiet for the house

Ours for the home are mostly white and green. Grace is petite white roses and freesia in a silver julep cup, and Mondial is cream-white roses in a cube, so nobody in the house has to find a vase.

Sent to the service

Standing pieces for the funeral or memorial

Divine is a cross of yellow roses, and Boundless Love is a cross of pink roses. You can also send both: a standing piece to the service and a vase arrangement to the home. If you'd like a ribbon on a standing piece or wreath, it's an extra charge; ask the shop for the price.

What to write, and what to include

A few plain lines are enough. Your message is printed on a card that comes with every order, at no charge; if you'd rather have it handwritten, ask the shop. Past 150 characters, a handwritten message is $15.

  • "We're so sorry. We loved her too." Short is fine.
  • If you knew them, say one true thing: "We'll miss Frank's Sunday dinners."
  • "No need to write back. We're thinking of you all."
  • Add a hint of who you are: "Dan's neighbor in 5C" or "everyone on the fourth floor."
  • For the home: the apartment number and a phone number for someone in the family. If no one is home when we arrive, that's the number we try first, then yours, to find a better time.
  • For a service, add the venue's address, the date, and the full name of the person who died.

A few more questions

Where do you deliver sympathy flowers in NYC?
Every day to Manhattan ($15) and to Brooklyn and Queens ($25). If the family or the service is in the Bronx, Staten Island, Nassau or New Jersey, checkout won't take that zip code, so please call the shop.
Can the flowers be delivered today?
For Manhattan, the guideline is to order by 3 PM ET. After 3 PM, or for same-day in Brooklyn and Queens, delivery today is still possible; call the shop before you order so we can look into it. Please call first, too, if the flowers must be there before a service begins.
Can I pick them up and bring them myself?
Yes. Pickup at the shop, 1379 Madison Avenue at 96th Street, is free, and useful if you're visiting the family yourself. Pickup hours are 9:30 AM to 7 PM on weekdays, and 10 AM to 6 PM on Saturday and Sunday.
Can you make something to order?
Yes. Phone the shop, or write to jeromeflorists1@gmail.com with where it's going, when it's needed and roughly what you'd like to spend. If the person who died had a favorite flower, mention it.
Can you deliver funeral flowers to a funeral home?
Yes. Funeral homes on the Upper East Side are regular stops for our drivers. At checkout, add the funeral home's address, the date and time of the service, and the full name of the person who died. If the flowers must be there before the service begins, call the shop as well.

Not sure what to send?

Call and tell us a little about the family and where the flowers are going. We'll help you choose, and with the card if the words won't come. 212-289-1677