Jerome Florists Flower Blog
Flower care
Keep your flowers fresh longer
Simple care guides from our florists for every flower and plant we send.
All flower care guides
Marathon Sunday on First Avenue, the park turning, Museum Mile, Halloween on the townhouse blocks and then Thanksgiving: the Upper East Side's best fall weeks, and what to send for each, from the florist at 96th and Madison.
When you order "flowers to Manhattan" online, you're rarely ordering from a New York florist at all — you're ordering from a wire service that hands your request to a stranger for a fraction of what you paid. Here's how the system actually works, and why ordering direct from Jerome Florists gets you more flower for the same money.