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Jerome Florists Flower Blog

Flower care

Keep your flowers fresh longer

Simple care guides from our florists for every flower and plant we send.

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The Jerome Florists storefront on Madison Avenue at 96th Street on the Upper East Side, with its green Est. 1929 awning and flower-filled windows

October 13, 2026 Peter Stamos 5 min read

The Upper East Side in Fall, According to the Florist on the Corner of 96th and Madison

Marathon Sunday on First Avenue, the park turning, Museum Mile, Halloween on the townhouse blocks and then Thanksgiving: the Upper East Side's best fall weeks, and what to send for each, from the florist at 96th and Madison.